Meet the Team
We aren’t superheroes. Our results are exceptional and stellar but we are real people!
We exist to create opportunities for you.
Co-founder and partner
Pat Cardenas, Co-founder and partner at ROC Advertising brings over 30 years of experience in the areas of business ownership/management, sales training, advertising and consulting. The time and experience have been in three different industries with the last eight years in the hearing health-care Industry.
During these last eight years, he has worked with manufacturers, practice owners, directors of operations, providers and front office staffs all over the country. Pat has a deep understanding of the concerns and challenges that Hearing Centers encounter with marketingand selling, while understanding the difference between a patient and a consumer.
“My primary goal is to listen to the client to understand their needs and goals — the marketing has to be about our clients, not us.”
Co-founder and partner
Co-Founder and partner at ROC Advertising, Matt is an engaging, transparent, supportive, and tenacious marketing expert. When consulting, he motivates and generates “buy-in” from all team members. Matt has worked in marketing for nearly a decade. He recently spoke at a marketing symposium on direct mail, sales, and mobilizing an entire office for success.
Prior to co-founding ROC Advertising, Matt worked as a Senior Executive Direct Mail Specialist, developing marketing materials, analyzing metrics, and following up with business owners on strategies to remarkably improve their success.
As a Senior Executive Consultant at ROC Advertising, he continues to rally and cheer the company to press onward. He and his team know what questions to ask to develop a targeted marketing approach toward each community. He cares for his clients through hand-tailored staff training, guidance in marketing approach, and analysis of metrics.
“You can make exceptional with ordinary!”
Tracy Cannon is a Promotional Coordinator for ROC Advertising and handles the Central, South Central and West regions. She has 28+ years of experience in marketing, advertising and sales in the direct mail industry and has held jobs as a client service account specialist, sales coordinator, and account executive.
She is very detailed, takes pride in her work and handles stress with ease. Tracy is super positive and always has a smile on her face.
Brendan Dolan joined the ROC team in 2015. As a ROC Promotional Coordinator, Brendan oversees your needs from start to finish and beyond. He’ll even listen to your incoming phone calls and provide call results in real time. During his time with ROC Brendan has overseen the fulfillment of 14+ Million pieces of mail. He says that the key to a successful event is, “Mise en place” which means, “Everything in its place”. When he’s not here at ROC Brendan is more than likely hitting the slopes of Lake Tahoe, planning his next trip to a foreign land, or enjoying time with his family and friends at a local craft beer house. He plays just as hard as he works and brings enthusiasm to everything he does.
Lisette Vera is a Promotional Coordinator for ROC Advertising and handles the Southeast, Northeast and Midwest regions. Lisette has held multiple positions in different industries, including recruiting, accounting and insurance. She brings with her over 9+ years of experience in marketing and sales in the direct mail industry.
Lisette is a self-proclaimed soccer mom. She can be found cheering on her children’s competitive soccer teams with her husband and German Shepherd, Zeus. Her contagious laugh and warm personality shine through every day.
Lisette is an avid Disney fan and loves Mickey Mouse. Her favorite quote is “If you can dream it, you can do it!”
In The Industry
ROC won “Best In Show” for their booth at the 2015 American Academy of Audiology conference (AAA) and the team supports and frequently exhibits at the International Hearing Society, the AAA, and The American Dispensing Audiologists.