Meet the Team
We aren’t superheroes. Our results are exceptional and stellar but we are real people!
We exist to create opportunities for you.
Cofounder and partner
Pat Cardenas, Cofounder and partner at ROC Advertising brings over 35 years in the area of business ownership/management, sales training, advertising and consulting. The time and experience have been in three different industries with the last eleven years in the hearing healthcare industry.
During these last eleven years, he has worked with manufacturers, practice owners, directors of operations, providers and front office staffs all over the country. Pat has a deep understanding of the concerns and challenges that Hearing Centers encounter with marketing and selling, while understanding the difference between a patient and a consumer.
“My primary goal is to listen to the client to understand their needs and goals — the marketing has to be about our clients, not us.”
She is very detailed, takes pride in her work and handles stress with ease. Tracy is super positive and always has a smile on her face.
When she’s not at ROC coordinating promotions, she can be found cheering on her son’s soccer team with her hubby and German Shepherd, spoiling her grandchildren or teaching a hot Pilates class. Her contagious laugh and warm personality shine through every day.
Lisette is an avid Disney fan and loves Mickey Mouse. Her favorite quote is, “If you can dream it, you can do it!”.