Meet the Team

We aren’t superheroes. Our results are exceptional and stellar but we are real people!

We exist to create opportunities for you.

Pat Cardenas

Cofounder and partner

Pat Cardenas, Cofounder and partner at ROC Advertising brings over 35 years in the area of business ownership/management, sales training, advertising and consulting. The time and experience have been in three different industries with the last eleven years in the hearing healthcare industry.

During these last eleven years, he has worked with manufacturers, practice owners, directors of operations, providers and front office staffs all over the country. Pat has a deep understanding of the concerns and challenges that Hearing Centers encounter with marketing and selling, while understanding the difference between a patient and a consumer.

“My primary goal is to listen to the client to understand their needs and goals — the marketing has to be about our clients, not us.”

pat@rocadvertising.com

Tracy Cannon

Promotional Coordinator

Tracy Cannon is a Promotional Coordinator for ROC Advertising and handles the Central, South Central and West regions. She has 28+ years of experience in marketing, advertising and sales in the direct mail industry and has held jobs as a client service account specialist, sales coordinator, and account executive.

She is very detailed, takes pride in her work and handles stress with ease. Tracy is super positive and always has a smile on her face.

tracy@rocadvertising.com

Lisette Vera

Promotional Coordinator

Lisette Vera is a Promotional Coordinator for ROC Advertising and handles the Southeast, Northeast and Midwest regions. Lisette has held multiple positions in different industries, including; recruiting, accounting, and insurance. She brings her 13+ years of experience in marketing and sales in the direct mail industry.

When she’s not at ROC coordinating promotions, she can be found cheering on her son’s soccer team with her hubby and German Shepherd, spoiling her grandchildren or teaching a hot Pilates class. Her contagious laugh and warm personality shine through every day.

Lisette is an avid Disney fan and loves Mickey Mouse. Her favorite quote is, “If you can dream it, you can do it!”.

lisette@rocadvertising.com

In The Industry

As a leader in direct mail marketing, ROC works directly with hearing aid manufacturers, practice management groups, corporate hearing care providers, and private practices. ROC attends conferences across the United States and let’s just say, you won’t want to miss a chance to stop by and say hello. Take a look below at a few of our past award-winning booths.

ROC Advertsing wins “Best In Show” at the 2015 American Academy of Audiology conference